Maybe you already use Pinterest on a personal level – so how does Pinterest for business differ? Well, when using the platform for business, you’re showcasing your products or services and looking to inspire. Widget – an add-on website application.Feed – Like a feed on other platforms where users can scroll through the content based on their followers and interests.

And like all good 21st-century digital equivalents, it’s fast, easy and paper-free. It’s the modern-day equivalent of scrapbooking or creating mood boards. Pinterest allows users to pin content to their boards from around the web too using browser extensions and/or built-in website widgets. Users can then save pins to their boards or share them with friends directly from the results feed. The beauty of Pinterest though is that it’s all visual content that you can simply scroll through.

Users or pinners, type in a term in the top search bar e.g.’ wedding lighting’, and just like search giant Google, Pinterest then displays a whole host of relevant pins. In fact, Pinterest refers to itself as a “visual discovery engine”. Photo by Nathana Rebouças on Unsplash How does Pinterest work as a Marketing platform?Īlthough we call Pinterest social media, it’s actually more of a search engine. 97% of searches are unbranded and 80% of users have discovered a new product or brand while browsing. According to Pinterest data, 85% of people have bought products that they discovered and pinned on the platform.Īnd Pinterest users are open to trying new things. And it’s much easier to capture the attention of users that are already looking. On Pinterest, rather than trying to find out what their fav celebs are up to, users are researching and actively seeking out inspiration for projects and/or future purchases, so it’s a great place to advertise your products. Why is Pinterest an important marketing tool?

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